We messed something up. That's why you are viewing this page. This is called a 404 page.
If you have an online business or personal website, you probably also have a page like this on your site. But your 404 page doesn't need to be a dead end for your customers. Instead, you can turn digital lemons into lemonade by making the best of a poor user experience. Here's some advice on how to design a user-friendly 404 page.
Make sure people know something went wrong.
This is our bad. You probably clicked a bomb link. Our fault, not yours.
An apology means a lot when someone tries to make things right.
We just looked at the page you came from and where you were trying to go. Now we can correct our mistake.